DALLAS, TX, May 26, 2022: Glorious, a global leader in PC-gaming hardware, today announced the launch of its new apparel and accessories brand, GloriousLxA, along with its inaugural “Genesis” and “Essentials” collections. This inclusive range is designed to encourage modern, fashionable gamers and enthusiasts to “Be Glorious” - whether in front of their keyboards or throughout their lives.

GLxA features on-trend athleisure & streetwear apparel in custom-designed men’s, women’s, and unisex fits. It also includes a line of accessories such as bags, backpacks, and gaming sleeves. Each piece has a focus on high-quality, comfortable fabrics and functional aesthetics inspired by gaming and PC hardware culture.

“The worlds of gaming and fashion have become intertwined in recent years,” said Shazim Mohammad, Founder & CEO of Glorious. “We’ve always called Glorious a ‘lifestyle gaming company’. GLxA lets us fully connect with our community through their diverse interests, hobbies, and daily lives away from the keyboard.”

As gaming and custom PC hardware have grown into the mainstream, the stereotypes of gamers and enthusiasts as an “antisocial boys club” have faded. Today, the international gaming and hardware communities include people of all ages, genders, and walks of life. GLxA is intended to serve them all while promoting healthy, active lifestyle habits.

GLxA’s full range will include refreshed limited-release seasonal collections, as well as a year-round “Essentials Collection”. The lookbook for the “Genesis'' seasonal collection, was unveiled on Wednesday. The brand also has plans for future collaborations with creators, artists, and esports personalities.

The lookbook and more info about the brand can be found at http://glxa.com 

Media inquiries can be directed to media@glxa.com

Sponsorship inquiries can be directed to sponsorship@glxa.com 

About Glorious™
Glorious™ is a lifestyle PC gaming hardware company dedicated to changing the status quo of an industry in dire need of a shakeup. Since 2014 we've produced PC Gaming hardware & accessories engineered for elite-level performance, premium quality, and high-end aesthetics while staying affordable for everyday gamers.